This project focused on designing an AI-powered content creation and storage platform for a web development client serving small and medium-sized businesses (SMBs). The platform aimed to streamline content production by combining generative AI with a structured content library—enabling users to create, reuse, and refine marketing assets with minimal effort.
I led the UX/UI design over a fast-paced one-month timeline, collaborating closely with a distributed team across South Africa, India, and the US to define core functionality, simplify complex workflows, and deliver a design ready for development. stream.
Small and medium-sized businesses (SMBs) often struggle to create consistent, high-quality marketing content. Without dedicated content teams or large budgets, they rely on scattered tools, recycled assets, and manual effort—resulting in disjointed messaging and slow turnaround times.
The client saw an opportunity to solve these pain points by building a smart, centralized platform powered by AI—but it had to be intuitive, cost-effective, and able to scale quickly.
Our primary users are time-strapped small and mid-sized business (SMB) owners and marketers who need to create consistent, high-quality content without large teams or budgets.
The tool also supports internal SMB teams—such as marketing, sales, and communications—who need to manage brand assets, maintain a unified voice, and coordinate campaigns efficiently.
| Core Use Cases | Key Challenges to Address |
|---|---|
| Generate on-brand marketing content using AI and stored brand references. | Content scattered across emails, documents, and cloud storage. |
| Rewrite or improve existing copy instantly. | No central location for storing and reusing past work. |
| Organize and tag content assets for easy reuse and brand consistency. | Inconsistent tone and branding across outputs. |
| Jump-start content creation with ready-to-use templates. | Limited time and resources for producing content. |
I facilitated remote discovery sessions to align the team on both business objectives and user priorities. Through stakeholder interviews and collaborative workshops, we clarified the product vision and mapped out success criteria. This process surfaced our primary audience: overwhelmed small and mid-sized business owners seeking an affordable way to create professional, on-brand content without adding to their workload.
Key business goals
To ground our solution, I researched platforms combining AI with content creation and file storage, such as:
This research clarified where our product could stand in the market and which UX patterns were worth adopting or avoiding. It also revealed effective design approaches used by competitors, giving me clear direction for positioning our product and shaping its user experience.
We designed a single platform that combines AI-powered writing tools with an organized content library, designed specifically to fit the workflows and constraints of small and mid-sized businesses.
Key features included:
By centering the experience around how SMBs actually think and work, we delivered a tool that helps teams move faster while staying on brand—without needing technical or creative expertise.
I developed system architecture diagrams to clarify features and information structure. Early questions we tackled included:
We analyzed solutions like Adobe Express to refine taxonomy, terminology, and microcopy.
With our structure defined, I sketched interaction ideas across key flows like:
We tested these flows with lo-fidelity prototypes using real user stories. We also brainstormed terminology and tone to maintain consistency across the UI.
Developers participated in design reviews, providing feedback that helped streamline the MVP scope.
I applied a minimalist design language focused on clarity, responsiveness, and speed. With no brand guide yet in place, I prioritized usability and scalability over aesthetics.
Easily initiate content creation or speed up writing with structured templates.
Provide a short prompt so the AI Helper can generate content tailored to your goals.
Users can pull in relevant internal content to maintain voice, facts, or past themes.
Personalize and adapt content, choose tone, and inject your insights.
Instantly improve or rephrase content using AI-suggested alternatives.
I delivered interactive XD prototypes with:
This helped developers understand not just how the product looked—but how it worked.
The biggest challenge wasn't layout or visuals—it was taxonomy. We spent considerable time aligning folder structures, naming conventions, and terminology with user expectations.
While I handed the project over after design, I'm confident the final product will help SMBs create high-quality content with ease.